Viad is an S&P SmallCap 600 company comprised of businesses that provide high-quality, place-based marketing services in North America, the United Kingdom, Europe, and the United Arab Emirates, as well as travel and recreation services in the United States and Canada.
Viad’s businesses occupy leading positions in many of the markets in which they compete. They seek to provide services with a discernible difference by providing quality, convenient, and cost-effective services along with excellent customer service.
Viad has a strategic plan that focuses our operating companies on:
•Generating strong cash flow
•Realizing growth opportunities
•Maintaining a leading position in their respective marketplaces
•Promoting the core values of Viad Corp
VIAD's strengths are:
•Financial strength as evidenced by our balance sheet
•Discipline in deploying shareholder capital
•Management teams with a strong shareholder orientation
•A commitment to conduct business with honesty and integrity
Click here for information about VIAD's Board of Directors.
VIAD is traded on the New York Stock Exchange under the symbol VVI.
VIAD's Travel & Recreation GroupGlacier Park, Inc.
Glacier Park, Inc. (GPI) is an independent hotel operator as well as a concessioner of Waterton-Glacier International Peace Park. GPI provides lodging accommodations, food and beverage services, retail operations, and tour and transportation services throughout Glacier and Waterton-Lakes National Parks.
Brewster is a major tourism operator in Western Canada, delivering tourism products that include two world-class attractions, motorcoach services, charter and sightseeing services, lake cruise and charter fishing operations, inbound package tour operations, and hotel operations.
VIAD's Marketing & Events GroupMarketing & Events Group
The Marketing & Events Group, comprised of Global Experience Specialists and affiliates (GES), offers comprehensive, best-in-class exhibition and event production and service delivery, cutting edge creative and design, critical measurement services and an unparalleled global reach.
Show Organizer Services
GES partners with show organizers to produce high-value face-to-face events that bring buyers and sellers together to transact business, create awareness of new products, deepen brand loyalty and provide opportunities for networking and education.
GES offers a variety of exhibitor services, including material handling, overhead rigging, and temporary electrical and plumbing. In addition, GES partners with exhibitors to maximize ROI by creating compelling experiences that attract targeted attendees and expand brand awareness, including brand planning, integrated marketing campaigns, including pre- and post-event communications, permanent displays, at-event activities and ongoing prospect communications.
Other Marketing Services
GES partners with movie studios and leading entertainment brands to create experiences that expand brand awareness through creative, consumer experiences, including national and international promotional tours and large-scale touring museum exhibitions. In addition, GES partners with retail clients to design and produce unique retail environments and experiences that drive traffic and build brand awareness by enhancing the overall shopping experience, including kiosks and RMUs, and large-scale, interactive holiday programs and environments.